How to create a winning business plan

If you are creating a short business plan to enter in the Miami Herald Business Plan Challenge or to send to an investor, how do you make your plan stand out from the pack?

With the March 11 deadline for the Challenge looming, our judges, all very experienced in business planning and capital-raising, have some advice for you on writing a plan, whether you are starting your very first business or are a serial entrepreneur. “You have a short space, we get a stack of these, you have to grab our attention from the start,” Melissa Krinzman told the audience Tuesday night at our Business Plan Bootcamp at Miami Dade College. So let’s get started.

Krinzman, a veteran Challenge judge and managing director of Venture Architects, which helps companies with business planning and the capital-raising process, moderated a panel that included Richard Ginsburg, a former CEO of electronic security companies and co-founder of G3 Capital Partners, a mid-market and early stage investment company; Steven McKean, founder and CEO of Acceller, a 13-year-old Miami-based tech company in the business of customer acquisition for phone, cable and satellite companies, and a Challenge judge; and Mike Tomas, CEO of Miami-based Bioheart, president of ASTRI Group, an early-stage private equity investment group in the healthcare space, and a Challenge judge in the FIU Track.

According to the panel, a short business plan should always include:

•  A strong opening statement: “We want to know what it is you actually do. If we have to keep guessing we don’t want to keep reading. Action verbs are important: Do you manufacture, do you sell, do you create. Be specific,” said Krinzman.

•  The problem you are solving in the marketplace: Also include how your solution is better than the competition. And don’t say you don’t have any competition; directly or indirectly, there is always competition.

•  How you plan to make money: This may seem obvious but it is surprising how many entries expend all their space on explaining their product or service and its awesome features and forget to include this. Are you a subscription-based model, are you selling a product nationally or locally. Tell us.

•  Sales and marketing: If you are already on the market, briefly tell us your marketing strategy and your customers. If you don’t have customers yet, who do you think they will be and how will you market to them?

•  Team: No need for long bios here — include relevant experience for you and members of your team.

“Include why you have the right management team and why we should bet on you,” said Tomas. What particularly impresses an investor, he said: relevant industry experience, if you’re a serial entrepreneur and been there before and if you have people around you that are stronger than you are.

The panelists also talked about their vast capital-raising experiences, as both entrepreneurs and investors. “I have been raising money my entire life, you never stop,” said Tomas. “To me the most important component is networking — go to as many events as you can and get to know folks… Some of the best leads I got for raising funds were from folks who have never written a check.”

All mentioned looking for investors that can offer more than a check — expertise in your industry, connections, management experience. There’s value even if the answer is no.

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Near-record warm winter for South Florida

Winter won’t officially be over for a few weeks but it’s already been a near-record warm one in South Florida – not including the cold front rolling through this weekend.

From December through February, Miami recorded the third warmest winter on record, the National Weather Service’s Miami office reported Friday. The average temperature of 72.3 degrees was 2.7 degrees warmer than normal.

Fort Lauderdale and Naples recorded the fifth warmest winters and West Palm Beach the ninth.

In Miami and Fort Lauderdale, November 2012 actually wound up colder than any of the three following winter months, the Weather Service said – something that has happened only twice since 1910.

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'Skyfall' Jameson Empire Awards Nominations

Daniel Craig's third outing as 007, Skyfall, has grown to become the most successful James Bond film ever and the biggest-ever U.K. box-office hit – and after winning two Academy Awards it now leads the pack for the 18th Jameson Empire Awards with six nominations. Read on for details and to vote for your favorite films and stars!

CLICK HERE TO VOTE for the Jameson Empire Awards 2013.

Pics: The 12 Most Amazing Movies of '12

Skyfall is up for Best Thriller, Best British Film, Best Director, Jameson Best Actor (Daniel Craig), Best Actress presented by Citroën (Dame Judi Dench), and Best Film presented by Sky Movies. Nipping at Bond's heels are The Avengers and The Hobbit: An Unexpected Journey, going head-to-head in five categories: Best Science-Fiction/Fantasy (with strong competition from Looper, Prometheus and Dredd 3D), The Art Of 3D presented by RealD (up against Life of Pi, Dredd 3D and Prometheus), Best Director and Best Film. Those films' stars, Robert Downey Jr. and Martin Freeman, will face off in the Jameson Best Actor category against Daniel Craig and Oscar-winners Daniel Day-Lewis (Lincoln) and Christoph Waltz (Django Unchained).

Among the other categories, Entertainment Tonight is presenting Best Male Newcomer, with Suraj Sharma (Life of Pi), Domhnall Gleeson (Anna Karenina), Rafe Spall (Life of Pi), Steve Oram (Sightseers) and Tom Holland (The Impossible) in the running.

For the full list of nominees, CLICK HERE.

Video: Craig on Showing 'Skyfall' Skin: 'It's a Living'

Pitched as an antidote to more formal, industry-voted awards, the Jameson Empire Awards are voted for entirely by the cinema-going public, who can now vote on the final short list of nominees comprised of many names and titles that may have missed out at other awards ceremonies.

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Conn. Dem disgrace: Call for resignation after pol tells girl, 17, 'I got a snake sitting under my desk here'

HARTFORD, Conn. — The chairman of Connecticut's Republican Party is calling for a Democratic state lawmaker to resign over what was taken as a lewd remark to a teenage girl.

State Rep. Ernest Hewett already has been stripped of his leadership title for the reference he made to "a snake" under his desk at last week's budget hearing. He has said his remark came out wrong and he understood how it could be misconstrued.

Republican Party chairman Jerry Labriola said Friday that the remark was "a disgrace and an embarrassment."

The 17-year-old girl had been testifying in support of funding for the Connecticut Science Center's youth programs which helped her get over a fear of snakes. Hewett said: "If you're bashful I got a snake sitting under my desk here."

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Florida class-action case takes aim at Citizens’ reinspection program

Thousands of Florida homeowners buffeted by higher windstorm premiums have sued state-run Citizens Property Insurance Corp. to recover potentially hundreds of millions of dollars in “back-door” rate increases driven by “arbitrary” reinspections of their residences.

The proposed class-action lawsuit, filed in Broward Circuit Wednesday, aims to halt Citizens’ reinspection program, claiming it has illegally stripped discounts from homeowners who had earned them under a 2007 inspection program approved by the Florida Legislature. Their original inspections were supposed to be valid for five years.

But in 2010, Citizens violated the due-process rights of homeowners, who had submitted official inspection forms, by arbitrarily reinspecting their properties to boost lost revenue that the agency could not generate lawfully through premium hikes, the suit said.

Lawyers who filed the suit, whose class representative is a Broward homeowner, said Citizens violated the due-process rights of its policyholders, costing each higher premiums averaging upwards of $1,000 — and possibly more — a year.

The collective cost to homeowners throughout Florida exceeds more than $100 million, said attorney Todd Stabinksi, whose Miami law firm, Stabinksi & Funt, filed the suit with Farmer, Jaffe of Fort Lauderdale and Kula & Samson of Aventura. They gathered Thursday for a press conference outside the West Broward County Courthouse in Plantation.

“Citizens got the benefit of lowering their risks, but Citizens’ policyholders did not get the benefit of lower premiums,” Stabinski said. “It should have been a mutually beneficial bargain.”

Consumer advocates have accused Citizens of using the reinspection program to impose “massive” rate hikes on homeowners. Citizens has denied the charge, saying that it is simply trying to get accurate information about the homes it insures.

“Since at least 2010, Citizens has used a wind mitigation reinspection program to systemtically deprive policy holders of legitimate wind mitigation credits,” said a nonprofit group, Florida Association for Insurance Reform, which praised the legal action.

A spokesperson for Citizens said the company has been operating under the law, and that the reinspections came after regulators changed the mitigation criteria. “Our position is Citizens’ reinspections were conducted under statutory authority afforded any insurer to verify, at the insurer’s expense, the accuracy of inspection reports submitted for a mitigation discount,” said spokesman Michael Peltier.

Discontent has been widespread among Citizens’ policyholders, who spent large sums of money on roof, window and other upgrades to earn windstorm mitigation discounts while protecting their homes against potential hurricane damage. In response, Citizens unveiled major changes to its home reinspection program last August, after consumers expressed outrage over media reports about a staggering $137 million in premium increases generated by the unpopular program.

Under its new plans, homeowners who lose insurance discounts because of a reinspection can receive a second inspection free of charge. They will have new tools to dispute the findings of the first reinspection. That decision could impact more than 200,000 property owners, who have already seen their premiums go up by an average of about $800 after the initial reinspection.

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Driver gets 6 years for hit-run death of 11-year-old

A Miami-Dade County judge on Thursday sentenced a driver for the 2009 hit-and-run death of an 11-year-old girl to six years in prison, plus eight years of probation.

Harvey Abraham, 37, was convicted in November of fleeing the scene where he struck and killed Ashley Nicole Valdes as she crossed a West Kendall street on Jan. 8, 2009.

He was arrested after a citizen who had been following the case saw Abraham’s Ford F-150 outside a South Miami auto body shop. Abraham took the truck to the shop and filed an insurance claim after the crash, saying he was the victim.

On Thursday, Judge Thomas J. Rebull decried Abraham’s decision to flee the scene.

“Mr. Abraham, if you had just stopped, even if there was nothing you could do to help Ashley Valdez, I can’t imagine you would be facing what you are facing,” he said.

Abraham received six years in prison plus four years of reporting probation for leaving the scene of an accident involving death. For tampering with evidence by attempting to have his truck repaired, he received an additional four years of probation.

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White Collar Season 4 Finale Exclusive Clip

All season long White Collar fans have watched Neal, Peter, Mozzie and Jones race to find Ellen's Empire State Building box -- and in Tuesday's season finale, the chase finally climaxes.

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But with the newly installed F.B.I. chief seemingly on Senator Pratt's payroll, the boys are forced to race against one more enemy during In The Wind, an episode creator Jeff Eastin calls intense.

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"I'm really excited about our finale, it's big this year," Eastin told ETonline. "We shot it in The Empire State Building, up on the 103rd floor, which is the secret top deck that only celebrities can see. It's pretty intense. We got to shoot Neal and Sara up there, for good reasons -- it starts out as part of the con they're running, but it ends with the two of them up there and it's really beautiful and emotional. We can always come back to those two if we want, but it's also a fantastic summation of their relationship."

Watch ETonline's exclusive clip from the White Collar season finale, and tune in Tuesday at 10 p.m. on USA to see the whole affair!

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Feds hunt for 3 LI sex offenders gone missing after Hurricane Sandy

US Marshals are searching for several Suffolk County sex offenders who disappeared after Hurricane Sandy.

The federal law-enforcement agency launched Operation Shore Restore in December to track down offenders who were displaced during the superstorm, authorities said.

“These local agencies during the Hurricane were pretty taxed,” said Charlie Dunne, the US Marshal for the Eastern District of New York. “So marshals want to come in and help other law-enforcement get a handle on where these sex offenders are.”

There are about 1000 individuals on Suffolk County, and marshals focused on 500 offenders in the operation.

Authorities found 450 of the offenders living in their registered homes, while forty had relocated because of the storm. They were found living with family members, in hotels, or even in homeless shelters because their residences were damaged in the storm.

“There were ten we felt had absconded as a result of the hurricane, and left,” said Dunne.

Seven so far have been located and arrested, but three have not been found yet.

It was not immediately released how serious the crimes were that the offenders had been convicted of before they were released.

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Don’t get too personal on LinkedIn

Have you ever received a request to connect on LinkedIn from someone you didn’t know or couldn’t remember?

A few weeks ago, Josh Turner encountered this situation. The online request to connect came from a businessman on the opposite coast of the United States. It came with a short introduction that ended with “Let’s go Blues!” a reference to Turner’s favorite hockey team in St. Louis that he had mentioned in his profile. “It was a personal connection … that’s building rapport.”

LinkedIn is known for being the professional social network where members expect you to keep buttoned-down behavior and network online like you would at a business event. With more than 200 million registered users, the site facilitates interaction as a way to boost your stature, gain a potential customer or rub elbows with a future boss.

But unlike most other social networking sites, LinkedIn is all about business — and you need to take special care that you act accordingly. As in any workplace, the right amount of personal information sharing could be the foot in the door, say experts. The wrong amount could slam it closed.

“Anyone in business needs a professional online presence,’’ says Vanessa McGovern, the VP of Business Development for the Global Institute for Travel Entrepreneurs and a consultant to business owners on how to use LinkedIn. But they should also heed LinkedIn etiquette or risk sending the wrong messages.

One of the biggest mistakes, McGovern says is getting too personal — or not personal enough.

Sending a request to connect blindly equates to cold calling and likely will lead nowhere. Instead, it should come with a personal note, an explanation of who you are, where you met, or how the connection can benefit both parties, McGovern explains.

Your profile should get a little personal, too, she says. “Talk about yourself in the first person and add a personal flair — your goals, your passion … make yourself seem human.”

Beyond that, keep your LinkedIn posts, invitations, comments and photos professional, McGovern says.

If you had a hard day at the office or your child just won an award, you may want to share it with your personal network elsewhere — but not on LinkedIn.

“This is not Facebook. Only share what you would share at a professional networking event,” she says.

Another etiquette pitfall on LinkedIn is the hit and run — making a connection and not following up.

At least once a week, Ari Rollnick, a principal in kabookaboo, an integrated marketing agency in Coral Gables, gets a request to connect with someone on LinkedIn that he has never met or heard of before. The person will have no connections in common and share no information about why they want to build a rapport.

“I won’t accept. That’s a lost opportunity for them,” Rollnick says.

He approaches it differently. When Rollnick graduated from Emory with an MBA in 2001, he had a good idea that his classmates would excel in the business world. Now, Rollnick wanted to find out just where they went and reestablish a connection.

With a few clicks, he tracked down dozens of them on LinkedIn, requested a connection, and was back on their radar. Then came the follow-up — letting them know through emails, phone calls and posts that he was creating a two-way street for business exchange. “Rather than make that connection and disappearing , I let them know I wanted to open the door to conversation.”

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Broward government executive drops outs of Miami Beach city manager race

Monica Cepero has dropped out of Miami Beach’s search for a city manager.

Currently an assistant to the Broward County administrator, Cepero was one of three finalists being considered for the job.

In a letter emailed to city commissioners at about 11 p.m. on Tuesday, Cepero wrote: “The nature of this process has made it clear to me that this position is not the right one for me, at this time.”

Miami Beach has been without a city manager since July 2012, when former City Manager Jorge Gonzalez was forced to resign amid corruption scandals — though he was never implicated in any, and actually reported some of the shenanigans himself to law enforcement.

The city conducted a nationwide search for a new top administrator, which is when Cepero applied for the position. But commissioners were unhappy with the candidates brought forward by a headhunter, and added their own to the mix.

“She may be questioning the commission’s seriousness in finalizing this process,” Vice Mayor Michael Góngora said.

Cepero called the search for a new city manager “protracted” and noted in her letter that she was the only finalist who had been involved in the search from the beginning. The other two finalists — former Miami-Dade County commissioner and current Doral City Attorney Jimmy Morales, and longtime City of Miami administrator Frank Rollason — were handpicked by commissioners to be considered for the position.

Cepero did not return a phone call for comment.

Miami Beach Commissioner Jerry Libbin was reluctant to speculate about why Cepero has withdrawn her name from the process.

“I tend to take people at face value. There’s no reason for me to think there’s anything more or anything less,” than what’s included in her letter, Libbin said.

Góngora and Libbin are running for mayor in the November election.

Cepero also wrote that other municipalities have contacted her for city manager positions during the Miami Beach search, but that the other job offers didn’t affect her decision.

“My decision to withdraw is based on my evaluation of a mutual fit with the organization,” she wrote.

Follow @Cveiga on Twitter.

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